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#LCExcl – Combining Marvel, Acer fan base have proven to be beneficial: Acer India CMO & Consumer Business Head Chandrahas Panigrahi

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The much-awaited ‘Avengers: Infinity War’ hit the theatres on April 27. Thanos’ journey to reclaim the Infinity Stones is almost upon the customers and cashing in on the hype are companies releasing exclusive Avengers-themed merchandises.

Ahead of the film’s release, Acer launched special-edition Marvel Avengers-themed notebooks. In an exclusive interview with Licensing Corner, Mr. Chandrahas Panigrahi, CMO & Consumer Business Head, Acer India talks about the recent partnership and future initiatives.

Read the full interview here:

Please tell us about the partnership with Disney Consumer Products and Marvel Studios

On the 30th Anniversary of Pixar, Toy Story special edition of the Acer Aspire V13 was launched in 2017 which proved to be a huge success.

Now, with Avengers Infinity War the most awaited movie from Marvel releasing in India we have again tied up with them to launch three new Marvel Studios’ “Avengers: Infinity War” special edition notebooks including the Aspire 6 – Marvel Studios’ “Avengers: Infinity War” Captain America Edition, Nitro 5 – Marvel Studios’ “Avengers: Infinity War” Thanos Edition, and Swift 3 – Marvel Studios’ “Avengers: Infinity War” Iron Man Edition designed for work, for entertainment, and for exceptional gaming experience.

Marvel and Acer have huge fan following, so combining our fan base has proven to be extremely beneficial for the brand.

Marvel is coming up with yet another anti-hero movie – Venom. Any plans for launching any exclusive merchandises?

There is no such development we can comment on.

Now, talking about sales. Earlier, Acer had launched Pixar 30th Anniversary Toy Story special edition of the Aspire V13. Do you think the latest Marvel themed notebooks will surpass (in terms of sales and revenue) the Toy Story version?

Definitely this new series has generated a lot of buzz amongst our customers and we are witnessing a good traction. However, it is too early to predict in terms of sales and revenues, because it’s only a few days back that the new series has been made available to the audience. So far, the feedback that we have received has been very positive.

These notebooks were up for sale from April 20 onwards (media reports suggest), tell us about the sales till now.

It is too early to report on sales but what we can confirm is that all of our stocks have been picked up by India’s top retailers like Amazon, Croma, Reliance Digital Store etc. so it shows the confidence the retailers have on Acer and the anticipated demand on Marvel Avengers series

This is not the first time, Acer had collaborated with Disney Consumer Products. Please tell us your experiences of working with the bigwig again.

Acer strongly believes that to tie-up with the right brand at the right time adds up to the benefit for both. For us, these synergies are a great way to reach out to a bigger audience. The upcoming Avengers movie, Infinity War, is already a rage amongst the audience and what better time to launch our products. Over a period of time, these partnerships have been proven methods to increase brand loyalty along with entertainment

The ‘Nitro 5’ or the Thanos edition has been kept at the highest price range – Rs 80,999, whereas, the Acer Aspire 6 or the Captain America Edition has been kept at an affordable bracket – Rs 63,999. Any specific reasons for that?

The reason Nitro 5 is priced higher is because it is a gaming laptop which comes with the bells and whistles like a powerful processor, dedicated graphics card, advanced cooling solution etc. The great thing about our Avengers line-up is that we have laptops for work, entertainment and great gaming experience so customers can choose as per their need.

Any plans of launching any Disney Products? Tell us your future initiatives…

We are always open to great associations with brands like Marvel Disney but right now our focus is on Marvel Avengers series.

With all these, the movie seems to be one of the biggest Hollywood releases this summer.

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