Starring on the licensing sky

Fashion over the years has always been to the go to segment for licensors in India, with the increased popularity and accessibility through the e-commerce platforms fashion brands has grown exponentially. Celebrities and fashion go hand in hand, in the last 5 five years we have seen an increase in celebrities cashing in on the opportunity to monetize their popularity by launching their own brands or merchandises. According to a recent report, retail licensing in India is estimated at $1.26 billion. In terms of market size, entertainment licensing is valued…

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