Celebrity Licensing Fashion & Accessories 

Star Struck by Sunny Leone forays into global space

Reading Time: < 1 minute Post Views: 5,273 Foraying into the global space, Bollywood actress Sunny Leone announced that Star Struck products will now be available at Prity Salon in Bradford, UK. Great News! You can now buy @StarStruckbySL Products at Prity Salon in Bradford, UK!#SunnyLeone #fashion #cosmetics #StarStruckbySL #UnitedKingdom pic.twitter.com/2HbK4Rzp0Q — Sunny Leone (@SunnyLeone) December 15, 2018 Currently, the actress owns a line of cosmetics under the brand, StarStuck, which was previously being sold on online platforms. Not only this, Star Struck will be officially launched in UAE on December 19. I am so…

Read More
Character Licensing Merchandise Licensing 

To drive growth, eOne inks new licensing deals for ‘Peppa Pig’

Reading Time: < 1 minute Post Views: 3,801 To drive the growth of its popular animated preschool property Peppa Pig in the UK, eOne has inked a range of new licensing deals. According to a Kidscreen report, the new licensees include Fashion UK (kids and adult apparel), Alfred Franks & Barlett (sunglasses), Dreamtex (wallpaper), Origincal Candy Co (lollipops), Great British Teepee Company (playhouses, luggage), Enesco (gifting, limited-edition figurines), Evode Group (apparel, bedding) and Pez (candy). And the company has extended existing partnerships with Yoplait (snacks) and retailers Marks and Spencer and Next (apparel). To celebrate…

Read More
Character Licensing 

Genius Brands appoints Brandgenuity as European agent for ‘Llama Llama’

Reading Time: 2 minutes Post Views: 2,651 Expanding the reach of its licensing program for popular and endearing children’s property ‘Llama Llama’, Genius Brands signed Brandgenuity as the brand’s licensing agent for the UK, Ireland, Spain, Hungary, Poland, and Romania.  The announcement was made by Genius Brands International’s SVP, Global Consumer Products, Lloyd Mintz. “With 20 million books in eight languages sold worldwide, not to mention the continuing success of the first season of the animated series around the globe on Netflix, Llama Llama has proven to be a concept that engages people of…

Read More
Brand Licensing 

Tetris brand expands UK licensing programme with Lisle Licensing

Reading Time: < 1 minute Post Views: 2,112 As the Tetris brand prepares for its monumental 35th anniversary in 2019, the Tetris Company announced the expansion of its UK and Eire licensing programme with local agent Lisle Licensing. Lisle Licensing is growing its licensing program for Tetris with new partners confirmed across games, apparel, publishing, footwear, and promotions. “We have been really pleased with the ranges created for Tetris and the response so far from the UK market, and with further partnership discussions in progress, we are looking forward to more Tetris product creativity for…

Read More
Brand & Lifestyle Brand Licensing 

Argos launches first range of road bikes, deal brokered by three60brand

Reading Time: < 1 minute Post Views: 2,802 Argos launched their first range of road bikes, which are designed by cyclists, for cyclists. A new and exclusive collaboration between the UK’s leading road cycling publications Cycling Plus and largest digital platform BikeRadar launched earlier this month at Argos. The unique partnership, developed and managed by specialist brand extension and licensing agency three60brands to create a range of three industry-leading road bikes under the Argos owned ‘Challenge’ brand. The bikes were designed from scratch, utilizing some of the most experienced road bike testers in the UK.…

Read More
Apparel Licensing Celebrity Licensing 

Sachin Tendulkar plans to take his fashion brand ‘True Blue’ to international markets

Reading Time: 2 minutes Post Views: 2,851 The god of cricket Sachin Tendulkar is planning to foray into international markets — the UK and USA through his clothing brand ‘True Blue’ soon, according to an Economic Times report. True Blue was launched his menswear and accessories brand in association with the Arvind Fashions Brand in 2016. The master blaster told the Economic Times that he is personally involved in the design process and gives his inputs to the creative team from time to time. “Whenever I travel, I am not surprised to see made…

Read More
Brand Licensing 

From apps to aggregation: MoMedia deals prove digital distribution dominance

Reading Time: 2 minutes Post Views: 2,299 MoMedia, the digital distribution service-provider, has announced a slew of deals in line with its strategy of maximizing every possible digital opportunity for its growing portfolio of brands. Under the end-to-end strategy, the digital distributor and content-management company will add app distribution to its offer, and ramp up the volume and variety of its licensing and aggregation deals with the major EST (electronic sell-through) platforms and SVOD players. MoMedia’s first move into app distribution comes on the back of a licensing deal with Aardman for several of…

Read More
Game Licensing 

To celebrate 50 years of Yellow Submarine, Monopoly launches Beatles themed board game

Reading Time: < 1 minute Post Views: 2,471 Monopoly launched a new title based on ‘The Beatles and Yellow Submarine’. The deal was finalized by the UK licensing agent Caroline Mickler, Apple Corps, and Hasbro for a special edition of the popular game, celebrating 50 years of the animated film, Yellow Submarine. According to a report in the Licensing Biz, Regent Street, Bond Street, Oxford Street and all of the London stations and utilities have been replaced by Nowhere Land, Rainbow Tunnel, Sea of Green, Trombone Express and Mersey Works, as well as Beatles themed…

Read More
Corporate Brand TV & Films 

Wildbrain appointed exclusive global manager of ‘Lottie Dottie Chicken’ on YouTube

Reading Time: 2 minutes Post Views: 2,180 WildBrain has been appointed by Bromelia to manage the brand’s popular English-language YouTube channels and to launch season one of the new Lottie Dottie Chicken YouTube miniseries in the US and UK, with a focus on increasing visibility for the brand among English-speaking audiences. “Lottie Dottie Chicken is a Brazilian success story, and we’re delighted to help drive its future growth with English-speaking audiences,” said Michael Carroll, Business Development Manager, WildBrain. “WildBrain has proven experience managing and growing English YouTube channels on behalf of international brands, and…

Read More
Merchandise Licensing 

ITV Studios appoints master toy partner, distributor for ‘Robozuna’

Reading Time: 2 minutes Post Views: 3,343 ITV Studios Global Entertainment (ITVS GE) has appointed Hengxin Shambala Kids (Guangzhou) Cultural Industry Development (HSK) as Master Toy Partner in China along with Bandai as UK Distributor for the upcoming action TV series Robozuna. HSK, based in China, will develop and manufacture the Robozuna toy line and distribution will be managed by Bandai in the UK. Robozuna is an action-packed Netflix Original animated series following 14-year-old Ariston and his homemade robot, Mangle. In this thrilling kids adventure series, Ariston and Mangle join a team of robot…

Read More
%d bloggers like this: