Brand Licensing 

Toy licensing on a high in Europe

Reading Time: < 1 minute Post Views: 3,863 With worldwide retail sales of licensed sports products currently valued at $24.9 billion showing a 6 per cent growth over that of the previous year, many of Europe’s leading sports organisations are now seen expanding their licensing programmes to Asia, the U.S and beyond in a bid to further grow the presence of their brands. Brand Licensing Europe, in partnership with a website has published a free, in-depth report on Sports Licensing in Europe which looks at the opportunities available for sports brands in the world of…

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Event 

Online registration for 19th Brand Licensing Europe goes underway

Reading Time: 2 minutes Post Views: 3,047 Online registration for the 19th Brand Licensing Europe (BLE) has gone underway. BLE is the largest and most prestigious licensing event in Europe. Organised by UBM and sponsored by the International Licensing Industry Merchandisers’ Association (LIMA), it will take place from 10 to 12 October 2017 at Olympia London. Visitors to this year’s BLE will enjoy the brand new Gaming Activation area which will serve as an interactive space for demos and competitions and highlight the potential of gaming at retail, from concept to store. Among the…

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