Merchandise Licensing 

Hectic full-scale licensing and merchandising programming before Justice League hits the screen

Though the release of Justice League is four months away, the world will still be able to rely on the Justice League, thanks to a full-scale licensing and merchandising programme for the movie courtesy of DC Entertainment and Warner Bros. Consumer Products (WBCP). WBCP has partnered with toy manufacturers like Mattel, The Lego Group, Rubie’s Costumes, Funko, Jakks Pacific, Hot Toys, Kotobukiya, Bioworld, Under Armour and Converse, as well as a retailer lineup that includes Walmart, Target, Toys ‘R’ Us, Amazon, GAP, Hot Topic and Party City for a rollout…

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Game Licensing 

Warner Bros. Interactive Entertainment, TT Games and Lego Group launch Lego Worlds

  Following in the popular open-world game franchise Minecraft, Warner Bros. Interactive Entertainment, TT Games and The Lego Group have officially launched their own explorative title Lego Worlds. Currently available for Sony PlayStation4, Microsoft’s Xbox One and online entertainment platform Steam, Lego Worlds lets players embark on a creative adventure to become a Master Builder. The game lets users imagine, build, paint and shape a variety of fantastical environments, while also interacting with and helping other Lego characters along the way. Other features include online multiplayer functionality and assorted of vehicles and creatures, which…

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Corporate Brand Game Licensing Toys & Games 

LEGO develops new division LEGO Brand Group

The company has established a new division for the company, titled the LEGO Brand Group. Danish toy maker Lego has announced a management shake-up to develop the brand beyond its iconic plastic bricks under the leadership of its veteran chief who brought the company back from the brink of bankruptcy. Chief executive Jorgen Vig Knudstorp took over Lego when it was on verge of collapse in 2004 and transformed it into one of the industry’s biggest success stories, but he will step down by the end of the year to head…

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Brand Licensing Corporate Brand Institutional Licensing 

Disney Launches SPI for Sustainable Future

Disney’s Smart Packaging Initiative is the need of the hour for a better planet; a challenge to the toy industry With sustainability becoming an important norm in the Industry, it is packaging which makes companies to take one step behind in the process of sustainable future. For a huge company as Disney, this was a challenge as even the research revealed that two of the top five environmental concerns were to reduce the packaging and to use more recyclable materials. While they began to address this issue through easy-to-open packaging…

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