Accessories Licensing 

Shark Week: Discovery partners with Knockaround for eyewear collection

Discovery Consumer Products has partnered with Knockaround, a San Diego-based eyewear company to create an official 2018 Shark Week sunglasses collection. As per a report in the License Global, the limited-edition sunglasses feature Knockaround’s Fort Knox frame style, a translucent blue frame with shark-themed graphics and polarized lenses. Each pair comes with a shark tooth microfiber case and commemorative Shark Week 30th anniversary packaging. The Shark Week sunglasses will be available on Knockaround.com this June. Discovery has unveiled its ‘most ambitious merchandising programme with a robust product line-up, including new…

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Character Licensing Merchandise Licensing 

30th anniversary of Shark Week: Discovery unveils robust licensing programmes

To celebrate Shark Week’s 30th anniversary, Discovery has unveiled its ‘most ambitious merchandising programme with a robust product line-up, including new apparel, accessories, books, toys, packaged goods among others. “Over the last 30 years Shark Week has transformed into a pop culture phenomenon,” said Leigh Anne Brodsky, executive vice president, Discovery Global Enterprises. “We are excited to have such incredible partnerships on board to give Shark Week fans the opportunity to see and experience this week of amazing, family-friendly content as we celebrate these fearsome and captivating ocean creatures.” Here…

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