Authentic Brands Group takes over Reebok for $2.5 billion

Reading Time: 2 minutes Post Views: 650 Authentic Brands Group takes over Reebok for $2.5 billion Adidas AG is has decided to trade off Reebok to Authentic Brands Group Inc. for 2.1 billion euros ($2.5 billion). With the help of this deal, Authentic Brands’ portfolio would diversify. After acquiring Barney New York and Brook Brothers, ACG completed 30 brands and would soon go public in the US Stock exchange. According to financial experts, this deal is supposed to take place in the first quarter of 2022, and it would mark a huge milestone for Authentic…

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