brand licensing in india Brand Licensing Know-How 

FREAKY FRIDAY: #LCExcl – Here’s why licensing is important for brand

Reading Time: < 1 minute Post Views: 2,099 FREAKY FRIDAY: #LCExcl – Here’s why licensing is important for brand Have you ever wondered how Coca-Cola, a company focused on beverages, sells branded T-shirts or caps? Well! that’s the power of licensing, which is considered one of the important tools for marketing. Licensing may seem harmless at first, but when viewed from a business perspective, is a way to monetize an intangible asset safely, and quickly. Check this video to understand the importance of brand licensing: Brand licensing is the leasing of a brand name to…

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Corporate Brand Sports 

Here’s how Adidas is promoting FIFA World Cup in India

Reading Time: 2 minutes Post Views: 2,397 Just a week before the FIFA World Cup to kickstart in Russia, Adidas is planning to give Indian fans a memorable football experience. The sports brand is leveraging digital, outdoor and on-ground activations to connect with fans across cities such as New Delhi, Mumbai, Kolkata, Pune, Chennai, Cochin and Guwahati, according to a Livemint report. Adidas has an over 40-year association with the tournament. “Our FIFA campaign in India is an extension of our global campaign. We have an active fan following of football in India and…

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