New Pingu products arrive at Japanese retail

Reading Time: 2 minutes Post Views: 3,969   Tokyo-based Sony Creative Products Inc. (SCP), which manages licensing in the Japanese market for the much-loved little animated penguin Pingu on behalf of rights owner Mattel Inc, has announced the arrival at retail of a number of new licensed products inspired by the cheeky little penguin’s recent return to TV. The latest output, which includes collectibles, mobile phone accessories, and a cushion and armrest, underlines the strength of the brand across multiple categories and the success of the new, entirely Japanese-made-and-produced computer-animated TV series Pingu in…

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