Character Licensing Collaborations Merchandise Licensing 

Fifty years after Snoopy’s moon mission, Peanuts and NASA are collaborating again!

Reading Time: 2 minutes Post Views: 3,953 NASA and Peanuts Worldwide announced the signing of a multi-year ‘Space Act Agreement’. The partnership is engineered to inspire a passion for space exploration and STEM education among students. Fifty years later, the brand-new agreement extends the NASA and Peanuts partnership to students and fans across the country. The new era of collaboration aims to create entertainment content including publishing, merchandising and interactive projects that can help popularize science and tech education. The agreement builds on a historic partnership that began during the Apollo missions of the…

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Music Licensing 

Sony to become world’s largest music publisher, buys EMI for $2.3 billion

Reading Time: < 1 minute Post Views: 2,647 The Japanese Technology and content giant Sony Corporation said on Tuesday it would pay about USD 2.3 billion to gain control of EMI, becoming the world’s largest music publisher. According to a Reuters report, the acquisition will give Sony a music portfolio of over 2 million songs from artists including Kanye West, Sam Smith, and Sia. The deal is part of new CEO Kenichiro Yoshida’s mission to make revenue streams more stable with rights to entertainment content. Currently, Sony owns about 30% of EMI. After the deal,…

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Character Licensing Entertainment Licensing 

Peanuts Worldwide renews license agreement with Cedar Fair

Reading Time: < 1 minute Post Views: 3,910 Peanuts Worldwide, subsidiary of DHX Media and Ohio-based regional amusement-resort operator Cedar Fair have renewed their license agreement to showcase Peanuts characters throughout Cedar Fair’s 11 amusement park locations. The new deal will extend Cedar Fair’s North American exclusive use of Peanuts in its attractions, entertainment and sports, food and beverage, lodging and retail operations to 2025. The agreement also includes an additional five-year option, available at Cedar Fair’s discretion, that would extend the contract to 2030. According to Cedar Fair, the extended partnership will provide a…

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