PV Sindhu takes legal action against brands engaging in “moment marketing”

Reading Time: < 1 minute Post Views: 1,313 PV Sindhu takes legal action against brands engaging in “moment marketing” While Sindhu made history by being the first Indian woman to win two Olympic medals, several brands capitalized on this historic moment and made profits. Brands are now in trouble as the Olympic medallist PV Sindhu has decided to initiate legal proceedings against brands engaging in “moment marketing” and circulating her Olympics’ pictures for commercial purposes without her due consent. Reports suggest that Perfetti Van Melle, P&G, Pan Bahar, and Aditya Birla Group have allegedly engaged in such…

Read More