Celebrity Fashion & Accessories 

Breaking Stereotypes: Sidharth Malhotra to endorse a female cosmetic brand

Reading Time: < 1 minutes Post Views: 2,452 Breaking the stereotypes, Bollywood actor Sidharth Malhotra stars in MyGlamm’s unique and disruptive marketing campaign strategy, where a male celebrity is the face of a makeup campaign for the first time ever. Drawing attention to the cruelty-free philosophy of the brand, Sidharth Malhotra said he liked the tongue-in-cheek approach of the #TestedOnSid campaign, which highlights the ‘Guilt-free Glamour’ aspect of the brand. “I first thought I had heard wrong when a makeup brand wanted to feature me in their campaign. I mean it’s one thing to be…

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Fashion Licensing 

ColourPop, Disney launch most magical ‘make-up’ collection

Reading Time: < 1 minutes Post Views: 2,859 ColourPop, a cosmetics company based in Los Angeles announced Disney makeup line featuring Disney princesses, including Snow White, Cinderella, Ariel, Jasmine, Tiana, and Belle. The ColourPop x Disney collection will feature lipstick, gloss, single shadows, highlighters, and an eyeshadow palette. The packing showcases each princess drawn on the box with their signatures printed on the product. The pressed palette also includes each character in couture gowns. Check out the collection here: The ColourPop makeup line is based on the looks worn by limited edition dolls of Jasmine,…

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