Apparel Licensing Celebrity Licensing 

Kriti Sanon unveils Autumn/Winter collection of her fashion label – Ms. Taken

Bollywood actress Kriti Sanon unveiled the Autumn/Winter collection of her fashion label – Ms. Taken. Ms. Taken is a signature western wear line that includes tops, tunics, dresses, trousers, jackets, and denims. Check out the collection here: The actress forayed into the fashion world by collaborating with legendary cricketer Sachin Tendulkar-backed celebrity fashion company Universal Sportsbiz Pvt. The collection will be available at all major e-commerce portals such as Myntra, Jabong, Amazon among others. The diva, recently crowned the Style Icon of the Year at IIFA 2018 Bangkok, is said…

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Celebrity Collaborations 

Dabur signs Kriti Sanon as brand ambassador for ‘Fem’

Dabur India announced Bollywood actress Kriti Sanon as the new brand ambassador for its skin care brand Fem. A new campaign, featuring the Raabta actress, will be launched shortly. Rohit Prakash Gupta, Marketing Head – Skin Care, Dabur India said, “We are very excited to appoint Kriti Sanon as Fem’s new face. Fem, which is the market leader in the category, has been continuously innovating in terms of product, packaging and communication. As a brand that offers its consumer the promise and satisfaction of delivering natural glow to their skin…

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Celebrity Corporate Brand 

Meet the new Bollywood face of Bata India – Kriti Sanon

Bollywood actress Kriti Sanon has been announced as the brand ambassador of Bata India. Post its association with Rani Mukerji, the footwear brand has finalized a Bollywood face almost after 21 years. Commenting on the association, Kriti said, “Bata is an iconic brand, and I have been a big fan of Bata shoes since early childhood. So, I was delighted when Bata approached me to be the face of their brand. And the delight turned into surprise when I saw the stylish and fashionable collection that they have introduced for…

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