Sony YAY kickstarts 124 city van activation campaign

Reading Time: 2 minutes Post Views: 2,384 With the summer vacations across India heating up, Sony YAY! the destination of unlimited happiness for kids, aims to take the masti several notches higher! With a massive 124 city van activation, Sony YAY! is all set to amplify its on-ground engagement with kids. Right from experiencing kid’s favorite Honey-Bunny’s banter and camaraderie to the adventures of KickO in his unique style and swag, young fans are in for a YAY-ride at the canters. In one of the largest canter activations being undertaken by the channel, the…

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