Character Character & Entertainment Character Licensing 

Evolution USA aapointed as licensing agency for Just Play’s Hairdorables brand

Reading Time: 2 minutes Post Views: 3,658 Evolution USA, the premier global licensing and brand management firm based in Calabasas CA, announced that it has been appointed to develop and manage a full scale licensing program for Just Play’s best-selling girls collectible doll brand, Hairdorables.  The brand is targeted to girls ages 5-9 and was the #1 fastest growing small doll property in 2018. Hairdorables Dolls were selected in 2019 as a Toy Of The Year Finalist for Doll of the Year.  The announcement was made today by Travis J. Rutherford, Founder and Chief…

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Character Licensing TV Series Licensing 

Entertainment One extends presence of PJ Masks in Mexico

Reading Time: < 1 minute Post Views: 5,232 With new broadcast and licensing deals, Entertainment One (eOne) has extended the presence of  PJ Masks in Mexico. Televisa has lapped up the first season of the pre-school series which will begin airing in October on the free-to-air broadcaster. Additional licensing partners from the region include Grezon (seasonal products), Creaciones Guz and E-Fashion (apparel), Fotorama (games) and Operadora (dress-up). They join the existing partners in the region like Bandai Mexico, Just Play, Penguin Random House, Topps Latin America and Grupo Bestway. The consumer products program will continue to…

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