Merchandise Licensing 

Lego launches their largest ‘Jurassic World’ collection in India

Reading Time: 2 minutes Post Views: 3,198 In what could be termed as good news, the Lego Group and the Universal Brand Development (UBC) launched their largest ‘Jurassic World’ collection in India. The collection offers an expanded line of construction sets, new animated content and a lifestyle collection. The line offers 13 construction sets that span every LEGO age category, as well as two all-new, animated videos, and an assortment of soft toys and collectibles to reach audiences beyond the traditional toy section. Also, a part of the collection includes mini figurines, soft line,…

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Brand Licensing Character Licensing Merchandise Licensing 

Mumbai’s Oberoi Mall unveils life size sculpture of Jurassic World’s ‘Blue’

Reading Time: 2 minutes Post Views: 4,440 Mumbai’s trendiest shopping destination – Oberoi Mall partners with Universal Pictures India and unveiled the life size sculpture of Jurassic World’s Velociraptor dinosaur, popularly known as “Blue” for the very first time in India. The sculpture was flown down from Universal Studios to India to give a peek into the upcoming dinosaur movie, according to an APN News report. The showcase is open from June 1 until June 10. Commenting on the association, Anupam T, Vice President, Oberoi Mall said, “We are thrilled to partner with Universal…

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Apparel Licensing Collaborations 

Universal, Gen Art join hands to design new capsule collection for Jurassic Park

Reading Time: 2 minutes Post Views: 3,647 To celebrate the 25th anniversary of the iconic film Jurassic Park, Universal Brand Development have partnered with Gen Art to design a new capsule collection. To mark the occasion, Gen Art and clothing label Faircloth & Supply have created a range that includes relaxed womenswear, menswear and unisex silhouette separates in a host of Jurassic Park-inspired colors. “Twenty-five years ago, Jurassic Park captivated audiences worldwide, and fans today continue to celebrate the film’s legacy,” said Stephanie Kraus, senior vice president worldwide, product design and development, consumer products,…

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