Merchandise Licensing 

Kellogg’s can let you have breakfast with Blue. Here’s how

Reading Time: < 1 minute Post Views: 2,035 Universal has partnered with Kellogg’s for limited-edition Kellogg’s Frosted Flakes and Keebler Fudge Stripes with exclusive packaging and content from Jurassic World: Fallen Kingdom. The limited-edition boxes feature audio and visual elements, including more than five minutes of behind-the-scenes footage from Jurassic World: Fallen Kingdom. Other select Kellogg’s and Keebler packages at retailers in the U.S. will feature a unique Shazam code that will unlock various interactive games and content for those who cannot get their hands on the limited-edition boxes. Kellogg has produced only 200 boxes,…

Read More
Character & Entertainment TV & Films 

Ahead of India release, Sony PIX unveils dinosaur park for audience!

Reading Time: 2 minutes Post Views: 2,509 Just a day before the India release, Sony PIX, hosted its biggest on-ground experiential event – Sony PIX Premiere Nights, premiering the most-awaited movie franchise of the year, Jurassic World: Fallen Kingdom. ‘Sony PIX Premiere Nights’, is the finest on-ground Hollywood movie extravaganza where viewers get to exclusively watch the premiere of the latest Hollywood movies before their theatrical release in India. The channel hosted multiple screenings across 10 cities — Mumbai, New Delhi, Gurgaon Ahmedabad, Bangalore, Chennai, Kolkata, Hyderabad, Pune and Kochi. For the very first…

Read More
Brand Licensing Character Licensing Merchandise Licensing 

Mumbai’s Oberoi Mall unveils life size sculpture of Jurassic World’s ‘Blue’

Reading Time: 2 minutes Post Views: 4,118 Mumbai’s trendiest shopping destination – Oberoi Mall partners with Universal Pictures India and unveiled the life size sculpture of Jurassic World’s Velociraptor dinosaur, popularly known as “Blue” for the very first time in India. The sculpture was flown down from Universal Studios to India to give a peek into the upcoming dinosaur movie, according to an APN News report. The showcase is open from June 1 until June 10. Commenting on the association, Anupam T, Vice President, Oberoi Mall said, “We are thrilled to partner with Universal…

Read More
Food Licensing 

Dairy Queen’s ‘Jurassic Park’ Blizzard is here! Check them out

Reading Time: 2 minutes Post Views: 3,246 Summer, primarily, known for two things: ice cream and movies. To satisfy this sweet craving, one of the most iconic dessert chain Dairy Queen announced the forthcoming release of its Jurassic Chomp blizzard, in partnership with Jurassic World: Fallen Kingdom. The collection features DQ’s largest mix-in candy ever, colossal chocolate-dipped peanut butter bites that are blended with fudge topping and folded into thick vanilla soft serve. The Jurassic Smash Blizzard, which featured peanut butter cookies, chocolate chip cookie dough chunks, chocolate chips, and a peanut butter drizzle…

Read More
Character & Entertainment Music Licensing 

National Symphony Orchestra to perform Jurassic World in Concert

Reading Time: 2 minutes Post Views: 3,874 Universal Brand Development have teamed up with Film Concerts Live! to develop “Jurassic World in Concert”, featuring the National Symphony Orchestra (NSO), led by guest conductor Emil de Cou. The opening night of the concert will take place on May 30 at the Kennedy Center in Washington D.C. The new concert experience will see the National Symphony Orchestra perform the complete Jurassic World score live while Colin Trevorrow’s hugely successful 2015 movie is projected onto a screen. Jurassic World in Concert is a follow-up to the currently touring…

Read More
%d bloggers like this: