Celebrity Collaborations 

#TuesdayTrivia: These celebrities invested in part-financing consumer product firms

Reading Time: 3 minutes Post Views: 3,234 While most of the celebrities forayed into fashion and hospitality sector, there are others who believed fitness as the ultimate thing. A league of celebrities has shifted their focus from brand endorsements to part-financing consumer products firms, and help influence sales. Venturing into businesses other than acting is not unheard of and joining the bandwagon is actor John Abraham. John Abraham has picked up a minority stake in a Mumbai-based chain of health, wellness, and beauty stores, Guardian Healthcare, which works as a franchise partner of US-based…

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Corporate Brand Food & Drink 

More beer mugs will jam! Bira 91 secures $ 50 million from Sofina

Reading Time: 3 minutes Post Views: 3,867 Bira is all set to spread its wings! Crafts beer brand — 9 Beverages, maker of the Bira 91 beer label, has raised almost Rs 335 crore (USD 50 million) from Belgian investment firm Sofina. With fresh capital infusion, the Sequoia Capital backed company’s valuation is expected to range between Rs 1,300 – Rs, 1400 crore. Existing investor Sequoia Capital which held a majority of stake in Bira, too participated in the current round of funding. Post the funding round Sequoia’s stake is expected to fall below…

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