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Merchandise Licensing 

Goodful join hands with Macy’s to release homeware goods collection

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Goodful, Buzzfeed’s health-and-wellness-centered media brand has partnered with Macy’s to release a range of homeware goods. According to an Adweek report, the line of 100 products for the home will be available on October 24 across 400 Macy’s stores and on the department store’s website. “We’re proud of the partnership because it shows what a modern media company can pull off with a modern retailer. This is something that BuzzFeed can uniquely do–especially pull a program in this way and launch in the speed and efficiency in which we have…

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Accessories Licensing Brand Licensing Character Licensing Entertainment Licensing Fashion Licensing 

Cath Kidston and Disney partners to launch Winnie the Pooh exclusives

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High Street retailer Cath Kidston has teamed with Disney to develop a special line of Winnie the Pooh themed products. Under the partnership between Cath Kidston and Disney, the fashion brand was given access to the studio’s archives to source original character illustrations in order to produce its limited edition collection. Cath Kidston will now launch a seasonal collection of womenswear, bags, homeware and kidswear. “Disney really admired our design credentials and I think it recognised that we are really serious about the way we approach quality, design and the…

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