Character Licensing 

Funskool launches Chhota Bheem action figures in India

Reading Time: 2 minutes Post Views: 375 The company acquired the license from Green Gold to manufacture and distribute Action Figures of Chhota Bheem & Friends – domestically. Funskool launches Chhota Bheem action figures in India Funskool India Ltd., India’s leading domestic toy manufacturer has made a landmark move by acquiring the license to manufacture and distribute the popular action figure Chhota Bheem and other seven characters from the famed cartoon animation series. Funskool has obtained the license to launch the series of action figures from Green Gold Licensing & Merchandising India Private Limited.…

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Brand Licensing 

Walt Disney Co. India signs 44 brand association deals for Star Wars

Reading Time: 2 minutes Post Views: 5,518 The Walt Disney Co. India has signed as many as 44 brand association deals for Star Wars: The Last Jedi, the eighth instalment of the 40-year-old franchise which opened to rave reviews across the world last week. The film is slated for release in India on 15 December. Brand experts in the know of the deals believe that two of the brands viz Chinese smartphone maker OnePlus and automaker Tata Motors have together spent Rs36 crore in acquiring the rights from Disney and carrying out brand promotion…

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