Apparel Licensing E-Commerce Fashion & Accessories Fashion Licensing Retail Licensing 

Myntra forays into retailing with Spanish Brand ‘Mango’

Reading Time: < 1 minutes Post Views: 3,666 Fashion e-tailer Myntra has bagged a master distribution and management rights for Spanish fashion brand Mango in India. This is the first time that an e-commerce player will manage the omni-channel strategy for a global fashion brand. No financial details of the deal were disclosed. As part of the arrangement, Myntra will curate and facilitate setting up 25 Mango stores and list the brand exclusively on Myntra and Jabong platforms over the next five years. “We have seen 100 per cent growth in business on Myntra platform in…

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Fashion & Accessories Fashion Licensing 

Betty Boop gets her own MAC Lipstick for Valentine’s Day

Reading Time: < 1 minutes Post Views: 4,243 M∙A∙C Cosmetics, the brand launched a classic red lipstick inspired by none other than Betty Boop and it officially launched on today, that is, Valentine’s Day, Feb. 14th. With her doe eyes, pouty lips, hourglass figure, skimpy dresses and lacy garters, Betty Boop was one of the first popular cartoons to depict (and celebrate) the empowered, sexually liberated woman. In 2017, as women take to the streets to defend their reproductive rights, Betty’s cultural relevance has not been lost on brands. M.A.C. Cosmetics will pay homage to Max Fleischer’s feminist creation with…

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