PepsiCo joins forces with Cotton Citizen to develop a Pepsi-themed capsule collection

Reading Time: < 1 minute Post Views: 2,576   In a deal brokered by The Joester Loria Group, PepsiCo has joined forces with Cotton Citizen to develop a Pepsi-themed capsule collection for men and women. The 15-piece capsule draws inspiration from the iconic ‘90s Pepsi advertising campaign will feature Cotton Citizen’s best-selling silhouettes including the men’s Cobain hoodie, women’s Milan crop zip hoodie and all-new denim styles, which feature custom washes and dyes inspired by Pepsi’s colors. “Pepsi is one of the most iconic American brands in existence and is so distinctive to American culture,”…

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