Brand Licensing 

Ralph Lauren eyes $500 million revenue from Greater China in 5 years

Reading Time: < 1 minute Post Views: 2,047 Ralph Lauren CEO Patrice Louvet has promised to open a store a week in China. Speaking on the sidelines of the New York Times Luxury Conference in Hong Kong last week, Louvet said stores are crucial for projecting the company as aspirational which is why Ralph Lauren China is committed to expanding its network despite widespread concerns over an economic slowdown. “We concluded that we are in the dream business. So, to some extent, we think we are closer to a company like Disney than we are…

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Food Licensing 

Nestle, Starbucks close global licensing deal: Here what it means

Reading Time: < 1 minute Post Views: 3,120 Nestlé has closed the deal granting it access to perpetual global rights to market Starbucks good and products around the globe. As per the association, the two companies will work closely together on the existing Starbucks range of roast and ground coffee, whole beans, instant and portioned coffee. According to a company release, Nestlé will use the resources of both companies to enhance Starbucks’ product offering worldwide. “This partnership demonstrates our growth agenda in action, giving Nestlé an unparalleled position in the coffee business with a full…

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Brand Licensing Food & Drink Global Licensing 

Nestle-Starbucks Coffee Deal: What it means for the licensing sector?

Reading Time: 4 minutes Post Views: 3,790   Swiss food giant Nestle on May 7 announced that it will pay USD 7.15 billion in cash for the rights to market Starbucks products around the world, outside of the company’s coffee shops. As part of this transaction, Starbucks will receive an up-front cash payment of USD 7.15 billion for a business which generated annual sales of USD 2 billion. The transaction does not include the transfer of any fixed assets, which facilitates a smooth and efficient integration. This transaction provides Nestlé with a strong platform…

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Brand Licensing Global Licensing 

Good news for coffee lovers! Nestle pays $7.15 bn to sell Starbucks products

Reading Time: 2 minutes Post Views: 3,729 In what could be termed as a historic deal, Swiss food giant Nestle announced that it will pay USD 7.15 billion in cash for the rights to market Starbucks products around the world, outside of the company’s coffee shops. As part of this transaction, Starbucks will receive an up-front cash payment of USD 7.15 billion for a business which generated annual sales of USD 2 billion. The transaction does not include the transfer of any fixed assets, which facilitates a smooth and efficient integration. The agreement gives…

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Corporate Brand 

Starbucks opens three new stores in Kolkata and Twiteratti can’t keep calm!

Reading Time: 2 minutes Post Views: 4,517 Tata Starbucks Private Limited, which is a 50:50 joint partnership between Starbucks Coffee Company and Tata Global Beverages Limited, open its doors in the city of joy – Kolkata. The American coffee brand is making its debut with three outlets – Part Mansions, Acropolis Mall and South City Mall. Giving a sneak-peek into the first ever store in Kolkata, the official Twitter handle of the coffee maker shared a video and wrote, “Here we Go”. Here we go! 🤩#StarbucksInKolkata #JoinTheConversation #March21 pic.twitter.com/ezALgMm4Id — Starbucks India (@StarbucksIndia) March…

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