Art & Design 

India Circus by Krsnaa Mehta unveils new designs

Krsnaa Mehta, design director at India Circus has launched new designs. The company recently created a special wallpaper, the theme which is inspired by an Indian town in Singapore. As of September 2018, India Circus by Krsnaa Mehta, is a Godrej & Boyce Mfg. Co. Ltd. India Circus offers contemporary-chic, sophisticated, and affordable style for various areas of your life,from home decor to personal accessories.India Circus seeks to curate the essence of life in India, and transcribe this loud and colorful experience into contemporary and sophisticated style. Krsnaa Mehta has…

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Brand Licensing 

Walt Disney Co. India signs 44 brand association deals for Star Wars

The Walt Disney Co. India has signed as many as 44 brand association deals for Star Wars: The Last Jedi, the eighth instalment of the 40-year-old franchise which opened to rave reviews across the world last week. The film is slated for release in India on 15 December. Brand experts in the know of the deals believe that two of the brands viz Chinese smartphone maker OnePlus and automaker Tata Motors have together spent Rs36 crore in acquiring the rights from Disney and carrying out brand promotion activities. The deal…

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