Celebrity Licensing 

Beyoncé debuts Lemonade-themed Holiday Merchandise

Reading Time: < 1 minutes Post Views: 2,950 Beyonce makes your Christmas dreams come true with her own collection of merchandise. On Monday, Queen Bey released a handful of festive themed merchandise on her website that will guarantee that your celebrations will reach a new level of fab. Included in the collection are cropped t-shirts, underwear, sweat pants and hoodies, which have all been adorned with lemons and Christmas touches. There is also a red hoodie featuring the words ‘I Sleigh All Day’ and Christmas wrapping paper. Each of the items will be available now…

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Celebrity Licensing Know-How 

Freaky Friday – 5 Famous Celebrities Who Stepped Into the Licensing Empire 

Reading Time: 3 minutes Post Views: 5,140 The collision of fashion, music and fame has put music and celebrity brands in a place where licensing can’t ignore them. Celebrities are following the heels of music stars when it comes to licensing. Today celebrities are acknowledging and understanding their power of endorsements and therefore turning towards licensing for their best. In India too you can a see celebrities endorsing and sometimes even getting into the licensing business.  Making the most of the opportunity as it comes is fraught with risks but licensees and retailers are increasingly…

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