Character Licensing Merchandise Licensing Toys & Games 

Indian comic strips still remain an attractive bet for advertisers. Here’s how

Reading Time: 4 minutes Post Views: 4,854 Amidst all other merchandising and toy licensing, comic books/ e-books and comic strips still remain an attractive bet for advertisers. Despite low circulation and readership of comic books in India, more advertisers are joining the bandwagon. When we are talking about comics in India, no one can forget Amul Girl’s mascot, who has been creating ripples and a strong connect beyond advertising, giving witty takes on current happenings; banks, stock exchanges and government campaigns. Additionally, comic books and strips have been using to promote themselves or to…

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Fashion & Accessories Food & Drink Food Licensing 

Amul Girl to enter merchandising business

Reading Time: 2 minutes Post Views: 7,534 Now wear your favorite Amul Girl Polka dot frocks and a range of items like key rings and more. The adorable Amul girl could soon find her way into living rooms and kitchens, beyond the topical ads on newspapers with the dairy major mulling over launch of merchandise based on her. According to a top company official, once Amul takes a decision in the next two-three months, a range of items ranging from key rings to fridge magnets and polka dot frocks may be sold over its…

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