Character Licensing 

To mark 25th anniversary of X-Files, Mattel is launching ‘Mulder and Scully’ Barbie dolls

Reading Time: < 1 minute Post Views: 2,280 From monsters to aliens to government conspiracies, the ‘X-Files’ series undertaken a variety of classy topics while delivering audiences two famous Special Agents — Mulder and Scully. On September, to mark the 25th anniversary of the iconic show, Mattel is getting their own Barbie dolls. X-Files Barbie was released 1998 to coincide with the theatrical release of the original X-Files movie, Fight the Future. However, these new ones look much more like a younger, 1993 era David Duchovny and Gillian Anderson. Besides, Fox is also giving fans…

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Merchandise Licensing 

eOne announces broadcast and licensing plans for ‘PJ Masks’ in Korea

Reading Time: < 1 minute Post Views: 3,177  Entertainment One (eOne) expanded the presence of its popular preschool superhero property, PJ Masks across Asia. The show will be heading to free-to-air channel EBS in Korea. Starting August 29, 52 episodes from Series 2 of PJ Masks will begin airing on EBS and will significantly boost exposure for the show in the region following the broadcast debut on Disney’s cable network in 2017. Disney Junior is also set to air with Series 2 later this year.  “There’s been incredible growth for PJ Masks across Asia,” said…

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Food Licensing 

Nestle, Starbucks close global licensing deal: Here what it means

Reading Time: < 1 minute Post Views: 2,793 Nestlé has closed the deal granting it access to perpetual global rights to market Starbucks good and products around the globe. As per the association, the two companies will work closely together on the existing Starbucks range of roast and ground coffee, whole beans, instant and portioned coffee. According to a company release, Nestlé will use the resources of both companies to enhance Starbucks’ product offering worldwide. “This partnership demonstrates our growth agenda in action, giving Nestlé an unparalleled position in the coffee business with a full…

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Game Licensing Movie Licensing 

Eros Now launches ‘Happy Phirr Bhag Jayegi’ official movie based game

Reading Time: < 1 minute Post Views: 2,509 Eros Now released official ‘Happy Phirr Bhag Jayegi’ game based on the Diana Penty-Sonakshi Sinha starrer movie. The objective of this game is to run as long as possible by avoiding all kinds of obstacles that are coming on the way. The game is available for download on Google Play. According to the official synopsis that is given on the site — Happy is running on the streets avoiding obstacles by sliding, single jump and double jump. As a player, you have to avoid obstacles and collect…

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#LCExcl Interview People Sports Licensing 

#LCExcl – Athleisure can be called as ‘defining fashion trend of 2018’: Roshan Baid, MD of Alcis Sports

Reading Time: 3 minutes Post Views: 4,607 With India’s appetite and love for sports, the licensing space has changed dynamically over the years. This year, Russia hosted the largest global football event — FIFA World Cup 2018. Despite India not featuring in the World Cup, there had been a surge in the sale of sports merchandises in India. In the offline space, Alcis Sports that won the rights for 2018 FIFA World Cup Russia-licenced apparel merchandise in India, Nepal, Sri Lanka and Pakistan, had seen a spike in sales of football merchandise. Licensing Corner…

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Merchandise Licensing 

‘Deer Little Forest’ heads to theme parks across Asia, Bangkok park to open in June 2019

Reading Time: 2 minutes Post Views: 2,074 Koko Rose Media announced a deal that will see its arts and lifestyle property ‘Deer Little Forest’ developing five indoor activity theme parks across Thailand, Japan, Malay, Asia and Singapore. Currently, under construction, the first park is scheduled to open in Bangkok in June 2019. The agreement was brokered by Tokyo-based Honmoku File, headed by Nobutaka Nagai, the former agent for Disney’s park attractions in Japan, DisneySea and Disneyland Japan. The deal is Deer Little Forest’s first in Asia and is a testament to the strength of…

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Character Licensing Toys & Games 

Rovio keen to expand its presence in India with ‘Angry Birds’

Reading Time: 2 minutes Post Views: 2,204 Rovio Entertainment is keen on expanding its presence in India with new licensing and partners. According to a report in Livemint, the company behind the iconic Angry Birds mobile game franchise hopes that the popularity of the characters will help it be successful in the Indian market. “India is already one of our top markets in licensing and it also does very well in content,” said Rovio’s head of brand licensing Simo Hamalainen on the sidelines of India Licensing Expo. Simo, was in Mumbai to launch the…

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Brand Licensing Toy Licensing 

Viacom18 to develop preschool series ‘Wissper’ licensing program in India

Reading Time: 2 minutes Post Views: 2,270 The German media companies — Studio 100 Media and m4e have signed a deal with Viacom18 Media that sees the animated preschool series Wissper debuting in India along with a consumer products roll-out. India’s leading Hindi entertainment channel has secured all rights for TV, digital and home entertainment as well as for licensing and merchandising for its subcontinent including Bangladesh, Bhutan, Nepal, Pakistan and Sri Lanka. The show will be premiere on Nick Jr. India this autumn. Viacom18 Consumer Products is developing a licensing program for Wissper…

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Brand Licensing 

Bioworld Merchandising acquires Vandor to expand portfolio

Reading Time: < 1 minute Post Views: 2,689 Bioworld Merchandising, the industry leader in delivering officially licensed apparel and accessories for top entertainment brands announced the acquisition of Vandor. “We were impressed by Vandor’s reputation for creating unique/differentiated high-quality products, and we’re excited about our growth in the housewares and home business,” said Raj Malik, Bioworld’s CEO. The acquisition comes on the heels of Bioworld’s recent acquisition of Global Design Concepts (GDC) and launch of One61 Studio, its new technology division created to propel officially licensed products and apparel into the future. “This strategic acquisition…

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Apparel Licensing 

ASOS Design, Fox create ‘The Simpsons’ 90s-style clothing line

Reading Time: < 1 minute Post Views: 2,847 ASOS Design and Fox and The Simpsons join hands to create a summer collection of apparel. The exclusive clothing line launched this week. According to a report in the Global License, the ASOS collection is inspired by 90’s party culture featuring more than 30 pieces of streetwear influenced styles, each with a nod to the iconic cast of the hit animated series. ASOS has a history of iconic collaborations with some of the world’s biggest IP and names. Bart, Homer, Marge, Lisa, Maggie, Patty and Selma, even…

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