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Month: January 2018

Entertainment Licensing 

No buys for Amazon Studios and Netflix at this year’s Sundance Film Festival

Correspondent, ,

This year’s Sundance Film Festival that was held from 18th January to 28th January at Park City, Utah, United States was a low key affair where two stalwarts like Amazon Studios and Netflix showed less interest in buying of films than in previous years. After the streaming giants combined for double-digit acquisitions the last two years at the said festival, both dramatically jammed their brakes this year. This led to a lot more action for the traditional distribution companies, and more activity for foreign sales agents who had basically been…

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Brand Licensing 

India’s first retail go-to market enabler RapidRetail launched

Correspondent

With the launch of RapidRetail, India’s first retail go-to market enabler for emerging and established brands, the co-founders of Venture Catalysts, one of India’s leading startup incubators are now aiming to disrupting the retail space in India. The team, including Anil Jain, Anuj Golecha Vishal Shah and Poonam Kalra, aim to stamp their authority in the retail brand management space with RapidRetail. Their aim is to establish multiple megastores of iconic Indian FMCG brands throughout the country. “With RapidRetail, we aim to boost the attempts of strong brands to capture the…

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Food & Drink 

UK cocktail brand HappyDown set to enter India by June this year

Correspondent

In its zest to raise about USD 2 million to be used for the launch and expansion of its beverages, UK-based cocktail startup HappyDown is planning to enter India by June this year. Tipple Brands Ltd, which owns the brand HappyDown, was launched in the UK last year. The brand, which is focused on craft alcohol, is looking to tap all the major metros of India and will be targeting the millennial. “Indian consumers are experimental and there are different set of consumers who don’t mind paying a premium for any good…

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Entertainment Licensing 

Amazon successfully releases Breathe in Mumbai and Bengaluru

Correspondent

If you happen to be in Mumbai or Bangalore you cannot miss the gigantic posters around you of Amazon’s latest new film Breathe. The e-comm behemoth has released the second series under its Prime India Originals banner and the posters of which give people a glimpse of the latest thriller. Four episodes of the R Madhavan and Amit Sadh suspense thriller are out and streaming on the subscription-based video on demand platform. Produced by Abundantia Entertainment (producers of movies Baby, Airlift) and directed by Mayank Sharma, the show sees Madhavan,…

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Celebrity Licensing 

Salman Khan’s brand value dips

Correspondent

Just recently, Salman Khan topped the Forbes’ India Celebrity 100 list for the second consecutive year with earnings of Rs 232.83 crore, but his brand value has seen a downward trend. The actor’s earnings have dipped from a high of Rs 270.33 crore in 2016 that constituted 8.67% of his total earnings of Rs 2,683 crore of the top 100 celebrities for the year approximately 33% in 2017 primarily due to a downward revision of the estimated endorsement fees as per Duff & Phelps. Once a star endorser for brands…

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Game Licensing Uncategorized 

Nazara Technologies acquires 55 pc stake in Nodwin Gaming

Correspondent,

Nazara Technologies has acquired a majority stake of 55 per cent in Nodwin Gaming, one of the premier esports companies in India. Just last year, Nazara announced its foray into esports last year. Nodwin, which is a 50:50 venture of Akshat Rathee, Gautam Virk and Jetsynthesys will become an independent subsidiary of Nazara. The approach by Nazara includes localised content creation around global events (ESL One, ESL Pro League, Intel Extreme Masters, The International by Valve, etc) and creating local events by bringing in sponsors. Commenting on the acquisition, Westbridge…

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People 

Priyanka Chopra is brand ambassador of Harman International

Correspondent, ,

Well-known actress Priyanka Chopra has been appointed as the new global brand ambassador for Samsung-owned Harman International’s JBL and Harman Kardon audio brands. In 2017, Harman became a wholly-owned subsidiary of Samsung Electronics Co., Ltd. Chopra joins a diverse roster of Harman brand ambassadors who come from the world of music, sports and entertainment including American multi-platinum performing artist Demi Lovato; prolific musician, producer and humanitarian Quincy Jones; Indian music mogul Dr. A. R. Rahman; world-renowned pianist, educator and philanthropist Lang Lang; 2015-16 NBA Most Valuable Player Stephen Curry; NBA…

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Brand Licensing 

Rupa & Company picks up Creativeland Asia as its creative partner

Correspondent,

Knitwear brand Rupa & Company that is into making of  innerwear, casual wear, thermal wear and sleep wear for men, women & kids, has picked up Creativeland Asia as its creative partner. As part of the terms, Creativeland will be responsible for creative communication strategy, planning and execution of 6 brands of Rupa viz Frontline, Euro, Thermocot, Bumchums, Torrido and Jon. In a press release, Mukesh Agarwal, whole-time director, Rupa & Company said, “We have ambitious growth plans and believe that Creativeland Asia is aligned to our vision of taking…

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Corporate Brand 

ArcelorMittal and Japan’s Nippon Steel to jointly bid for Essar Steel

Correspondent, ,

Two of the biggest steel companies in the world, ArcelorMittal and Japan’s Nippon Steel, are in plans to put jointly bid for bankrupt steelmaker Essar Steel, it is understood. Both the companies had initially planned to submit separate bids for Essar Steel. But according to sources, Nippon Steel and Lakshmi Mittal-led ArcelorMittal have decided to bid jointly for Essar Steel. According to the same sources, we gather that the final contours of the tie-up are being worked out. Interestingly, though Nippon Steel has deep pockets but it does not have any…

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Uncategorized 

Future Group to acquire Snapdeal’s Vulcan Express Pvt Ltd.for 35 crore

Correspondent, ,

Future Supply Chain Solutions, that belongs to Kishore Biyani, has made up its mind to fully acquire Snapdeal’s logistics service provider Vulcan Express Pvt Ltd. Vulcan Express Pvt Ltd. for 35 crore. Future Supply Chain is present pan-India, with 44 warehouses, 14 logistics hubs, 106 branches, and over 4.2m square feet of warehousing space. In a statement, Biyani said that through Vulcan, the company plans to boost its last mile capabilities and also offer state-of-the-art solutions to its e-commerce and retail clients. Snapdeal Chief Strategy and Investment Officer Jason Kothari…

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