Sports Licensing 

Licensed Sports merchandise market expected to grow at a CAGR of 5.3%

The global licensed sports merchandise industry is projected to grow at the significant rate in the near future as many licensed sports merchandisers are acquiring a license to sell sports merchandise that incorporates copyrighted material is similar to other licensing arrangements. The market of licensed sports merchandise is highly dominated by few key players as the agreement used in merchandise licensing is usually more complex. The global licensed sports merchandise market is expected to register a CAGR of 5.3% during the forecast period, 2018 to 2023, according to Licensed Sports Merchandise…

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Apparel Licensing Merchandise Licensing 

US-based Harley-Davidson associates with G-III to design, sell apparel in Asia

Harley-Davidson is all set to spread its wings in India. According to a report in the Business Line, luxury motorcycle maker has inked an agreement with G-III Apparel Group to design and distribute its lifestyle apparel throughout Asia. The company is looking to add 8-12 stores this year in western and northern parts of the country. Currently, it has four stores across East and North-East India. Apart from Kolkata, the company has one store each in Siliguri in West Bengal, Dimapur in Nagaland and Imphal (Manipur). To expand its wings,…

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Freaky Friday – 5 Luxury Brands developed exclusively with Licensing

The luxury industry and licensing industry go hand in hand always. The licensing activities done by the brand makes it the major income source and thereby balances the economy. Some brands may be totally against licensing and develop the product themselves. For years, many brands did not get into licensing but now slowly they are indulging into it for better business. Despite an almost systematic use by luxury brands, licensing is generally downgraded. Some specialists consider that licensing prevents the development of a coherent brand image, although this problem does…

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