Craft Sportswear undergoes total digital transformation

Craft Sportswear is currently undergoing a total digital transformation for its Direct-to-Consumer business. The company has recently completed a major brand update and is┬ánow poised to take the next step by going all-in digitally to build a global e-commerce┬ásite designed by e-commerce agency Grebban on the Centra headless platform. Craft Sportswear, which makes functional sports clothing, has in recent years undergone a┬ábrand journey in which it has updated its identity and broadened its brand for both winter and┬ásummer activities. The brand, which has had strong sales growth in recent years,…

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