Sports Sports Licensing 

Craft Sportswear undergoes total digital transformation

Craft Sportswear is currently undergoing a total digital transformation for its Direct-to-Consumer business. The company has recently completed a major brand update and is¬†now poised to take the next step by going all-in digitally to build a global e-commerce¬†site designed by e-commerce agency Grebban on the Centra headless platform. Craft Sportswear, which makes functional sports clothing, has in recent years undergone a¬†brand journey in which it has updated its identity and broadened its brand for both winter and¬†summer activities. The brand, which has had strong sales growth in recent years,…

Read More
Brand & Lifestyle Sports 

Craft Sportswear partners Spartan to develop custom gear

Craft Sportswear has announced a global partnership with Spartan to become the official performance apparel and footwear of the fitness brand. According to the multi-year agreement, the two brands will develop the first line of high-performance technology enhanced apparel for Spartan‚Äôs obstacle course racing competitions. Commenting on the association, Eric Schenker, chief executive officer, Craft Sportswear, North America said, ‚ÄúThe growth of Spartan has created a competitive field of elite OCR athletes who require technical apparel that allows for maximum performance. For decades, Craft has engineered ergonomically superior products for…

Read More
%d bloggers like this: