Priyanka Chopra partners with global skin care brand Obagi

May 9, 2019

SKINCLUSION ambassador, actor, producer and activist, Priyanka Chopra Jonas has partnered with global skin care brand Obagi on a new campaign to celebrate diversity. Obagi’s SKINCLUSION initiative celebrates diversity and inclusion around the globe, and features SKINCLUSION ambassador, actor, producer and activist, Priyanka Chopra Jonas, who has been dedicated to fighting for inclusion and diversity […]

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Karbonn Mobiles acquires brand licence of Sansui

May 8, 2019

Karbonn Mobiles has acquired the brand licence of electronics brand Sansui for the Indian market, according to reports. Reports said that the licensing arrangement with Karbonn Mobiles’ holding company Jaina India is for five years and the Sansui brand will be relaunched in July. The Sansui brand was earlier licensed to Videocon for 17 years. […]

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Tubi signs content deal with MGM Television

May 8, 2019

Tubi (www.tubi.tv), the world’s largest ad-supported video on demand (VOD) service announced it has entered a content partnership deal with MGM Television to become the exclusive home for all 15 seasons of The Apprentice franchise. Hosted initially by Donald Trump, then Arnold Schwarzenegger, fans of the franchise will relive moments from such recognizable competitors as […]

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XFL signs deal with ESPN, FOX Sports, ABC & FS1

May 7, 2019

The XFL announced multi-year agreements with ESPN and FOX Sports to televise XFL games starting with its inaugural 2020 season. XFL games will air weekly on broadcast TV (ABC and FOX) complemented by games on cable (ESPN, ESPN2, FS1 and FS2). The XFL TV schedule allows for consistent appointment viewing each week with back-to-back games […]

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Mandar Natekar from Viacom18 joins Kidzania India as Chief Business Officer

May 7, 2019

The global indoor theme park based in Mumbai and Delhi NCR, KidZania, has appointed Viacom18’s Mandar Natekar as Chief Business Officer (CBO) of KidZania India. During his six-year stint with Viacom 18, Natekar was responsible for managing the entire revenue stream for brand MTV, Pepsi MTV Indies and MTV Beats across Ad-Sales, Large Format Sponsorships, […]

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Label Corp ties with Myntra, Jabong & Namshi to sell merchandise

May 7, 2019

Fashion and lifestyle e-tailer Label Corp, which runs The Label Life, has tied up with Myntra, Jabong and fashion portal Namshi to sell its merchandise on the online marketplaces, according to reports. “We are looking forward to reaching millions of women across tier I and tier III cities through partnership with Myntra and Jabong,” founder […]

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India Circus by Krsnaa Mehta unveils new designs

May 6, 2019

Krsnaa Mehta, design director at India Circus has launched new designs. The company recently created a special wallpaper, the theme which is inspired by an Indian town in Singapore. As of September 2018, India Circus by Krsnaa Mehta, is a Godrej & Boyce Mfg. Co. Ltd. India Circus offers contemporary-chic, sophisticated, and affordable style for […]

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Cristiano Ronaldo launches “Striker Force 7” Comic Book

May 6, 2019

The world’s biggest superstar is now becoming the world’s next big superhero! Cristiano Ronaldo, the iconic superstar athlete released his first comic book for “Striker Force 7” as part of “Free Comic Book Day” through comic book retailers across the country this weekend. “I have always been a fan of superheroes and I’m thrilled to […]

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Caroline Mickler to represent UK rights for McCartney picture book

May 6, 2019

Caroline Mickler Ltd, which builds the UK licensing programme for a number of major brands including The Beatles, Moomin and and Horrid Henry, has been appointed by brand owner MPL Communications as UK agent to represent the licensing rights for Hey Grandude, Paul McCartney’s first children’s picture book, which arrives at retail in September. Described as […]

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Sinclair Broadcast Group to acquire 21 regional sports networks from Disney

May 4, 2019

Sinclair Broadcast Group, Inc and The Walt Disney Company announced that they have entered into a definitive agreement under which Sinclair will acquire the equity interests in 21 Regional Sports Networks and Fox College Sports, which were acquired by Disney in its acquisition of Twenty-First Century Fox, Inc. The transaction ascribes a total enterprise value […]

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Dolly Parton signs licensing deal with IMG

May 4, 2019

Dolly Parton, the most honored female country musician of all time, from America has appointed IMG as her first exclusive global licensing representative. Parton is already a client in North America of IMG partner company WME, where she signed in 2018. The multi-year partnership will see IMG work with Dolly to create a lifestyle brand […]

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Mattel to create interactive family entertainment centers

May 3, 2019

Mattel, Inc announced plans to create the first multi-branded family entertainment centers featuring Barbie and Hot Wheels, with a global roll-out beginning in 2020. The centers, featuring immersive, hands-on play and entertainment experiences, will bring Mattel’s iconic brands to life by combining physical and digital play. Experiences, including content and attractions, will be geared toward […]

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Sony Entertainment lures Indian fans through #BookMySpidey contest

May 3, 2019

After the mammoth hysteria of Avengers: Endgame, here is every fan’s question – what happens next? Well, the game hasn’t ended yet. Get ready to meet your friendly neighborhood hero, aka Spidey!!. Sony Pictures Entertainment India in collaboration with India’s leading ticket booking platforms is giving the fans in India the ultimate chance to attend […]

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Altair Eyewear and Authentic Brands Group sign global eyewear licensing agreement for Spyder

May 3, 2019

Altair Eyewear, Inc., a leading manufacturer and distributor of quality eyewear and a division of Marchon Eyewear, Inc., with Authentic Brands Group (ABG), owner of a global portfolio of lifestyle and entertainment brands, announced an exclusive eyewear licensing agreement for Spyder, one of the world’s most recognizable active lifestyle brands. Spyder is a highly sought-after […]

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