Hrithik Roshan invests Rs 6 crore in fitness startup Cure.Fit

May 24, 2018

Bollywood actor Hrithik Roshan invests Rs 6 crore in Bengaluru-based fitness startup Cure.Fit. In August 2017, the startup had signed on Hrithik Roshan as its brand ambassador valued at Rs 100 crore, which is touted as one of the largest endorsement deal signed by an Indian startup. The five-year association includes the actor’s equity stake […]

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Shoppers Stop partners with Chennai Super Kings for exclusive merchandise

May 24, 2018

IPL fans have one more reason to rejoice! Indian fashion retailer Shoppers Stop has inked exclusive retail merchandise deal with Chennai Super Kings (CSK). The CSK exclusive merchandise offers a range of apparels, accessories, and footwears, including t-shirts and jerseys with graphic prints and quirky slogans and accessories such as caps, bags, and flip-flops. The […]

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Global licensing industry increases to $271.6 Billion in 2017: Report

May 24, 2018

The retail and related revenue generated globally by the trademark licensing business increased to USD 271.6 Billion in 2017, according to the Annual Global Licensing Industry Survey by the International Licensing Industry Merchandisers’ Association (LIMA). According to the report, the licensing industry increased by 3.3 per cent as compared to previous year to USD 262.7 […]

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Sony to become world’s largest music publisher, buys EMI for $2.3 billion

May 24, 2018

The Japanese Technology and content giant Sony Corporation said on Tuesday it would pay about USD 2.3 billion to gain control of EMI, becoming the world’s largest music publisher. According to a Reuters report, the acquisition will give Sony a music portfolio of over 2 million songs from artists including Kanye West, Sam Smith, and […]

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US abolishes federal ban on sports betting: Is ‘acche din’ on the cards for India?

May 23, 2018

In what could be termed as a major announcement for sports fans, the US Supreme Court in a majority verdict in Murphy (Governor of New Jersey) versus National Collegiate Athletic Association abolished the Professional and Amateur Sports Protection Act, 1992 (PASPA) on May 14. PASPA was a federal legislation that prevented states from promoting, operating, […]

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To celebrate 20th anniversary, Mattel to launch ‘The Powerpuff Girls’ inspired Barbie fashions

May 23, 2018

To celebrate 20th Anniversary of the Powerpuff Girls, Cartoon Network Enterprises has tapped global toymaker Mattel to create a range of Barbie fashions inspired by the tiny supergirls. Recently, Barbie, from the house of Mattel Toys, launched an India-exclusive collection of dolls inspired by several cultural aspects. The collectibles, from the Colours of India series, […]

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Joan Smalls launches swimwear capsule collection with Smart&Sexy

May 23, 2018

Supermodel Joan Smalls has launched her first collection of swimwear and intimate apparel with celebrated lingerie and swimwear company ‘Smart&Sexy’. Inspired by her tenure on the runway and her personal style; the pieces are a combination of sporty and elegant, comfortable and chic, bold and simplistic. “From concept to creation, my goal was to create […]

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#HowThingsWork: Understanding Zara’s ‘Fast-Fashion’ Business Strategy

May 23, 2018

Described as a company that will ‘change retail scenario forever’, Zara has revolutionized the world of fashion by bringing out a large number of collections each season, instead of the same old two collections every year. Zara is one of the largest Spanish clothing and accessories retailer based in Arteixo, Galecia, founded in 1975 by […]

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Epic Games chooses IMG for consumer products licensing for ‘Fortnite’

May 23, 2018

Epic Games, the game developer and publisher of the popular Fortnite game franchise, has selected IMG to be its exclusive worldwide agency for consumer products licensing and promotions. Mark Rein, Vice President of Epic Games said, “Our players want Fortnite things so badly that they’re making their own stuff! We love that passion and think […]

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Torrid launches Jurassic World-inspired apparel collection

May 23, 2018

Fashion powerhouse Torrid has launched Jurassic World apparel collection in partnership with Universal. The Jurassic World collection is inspired by the highly-anticipated movie ‘Jurassic World: The Fallen Kingdom’ and pays homage to the original empire in select designs. The 12-piece capsule collection features a hooded anorak, midi skirt, a variety of t-shirts, among others. The […]

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