Celebrity Fashion & Accessories 

Vega signs Sonam Kapoor Ahuja as brand ambassador

Bollywood actress Sonam Kapoor Ahuja has been roped in to become the brand ambassador of the biggest beauty and accessories brand in India – Vega. As part of the brand association, Sonam K Ahuja will feature in the latest TV campaign, slated to come up in August 2018 for their Hair Styling appliances portfolio. Commenting on the association with the actress, Sandeep Jain – Director, Vega Industries said, “This is the second campaign from Vega and we all are really excited about how it’s going. Watching Sonam bring it alive…

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Accessories Licensing 

Bulldog, Specsavers to launch Shopkins themed-eyewear collection

Bulldog has collaborated with Specsavers to launch a new range of Shopkins themed-eyewear collection this month. Under the new transaction, there are four different styles, each featuring favourite Shopkins characters such as Strawberry Kiss, Buncho Bananas, D’lish Donut and Rainbow Bite. Check out the collection here: The new deal adds to the host of Shopkins partners across multiple categories including apparel, nightwear, lunchware, headwear, stationery, and magazines among others. “This is another great deal for Shopkins and one which demonstrated the brand’s huge versatility,” Bulldog licensing manager, Vicky Hill was…

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Brand & Lifestyle People 

#MotivationalMonday: The diverse journey of the culinary king – Sanjeev Kapoor

Sanjeev Kapoor – India’s 1990’s matinee idol, shot into the limelight in 1992 (after he quit his job as a chef) with his TV show Khana Khazana, which became the longest-running cookery show in Asia. The culinary show ran for 18 years, with more than 500 million viewers. Renowned Indian chef Sanjeev Kapoor is known for his eternal smile, his sense of humor and his lip-smacking food. He now lords over a business empire that is valued at over Rs 1,000 crore and includes a 24-hour cooking channel, a chain…

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Event Merchandise Licensing 

San Diego Comic-Con 2018: Key highlights from the event

The annual San Diego Comic-Con International which took place at the San Diego Convention Center in San Diego, California from July 19-22 welcomed a slate of new deals, trailers, activations and exclusive merchandise. While big names such as Marvel and HBO skipped the show this year, the show showcased a number of big trailers from the films and shows slated to premiere over the next year or so. Warner Bros dominated this year’s show with its massive, two-hour panel, which showcased trailers including Aquaman, Fantastic Beasts: The Crimes of Grindelwald,…

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