Celebrity Licensing 

Cricketer KL Rahul launches exclusive lines of ‘Gully’ on Koovs

Indian cricket superstar KL Rahul launched exclusive lines of his new athleisure brand ‘Gully’ on Koovs.com. Gully is a cult brand inspired by street sport, rap, and hip-hop, with an emphasis on comfort, quality, and affordability, aimed at the youth of India. According to the young cricketer, the brand ‘is rooted in culture, music, and fashion’. Mary Turner, CEO of Koovs was quoted as saying, “Athleisure and streetwear are highly popular with our globally connected, tech-savvy and style-conscious 20-something customers. KL Rahul is an icon of youth culture in India…

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Celebrity Licensing Fashion Licensing 

Britney Spears, Revlon launch ‘Prerogative’ fragrance

Global pop icon and award-winning entertainer Britney Spears, along with leading global beauty company Revlon, announced the launch of ‘Britney Spears Prerogative’. A fragrance with no boundaries, Britney Spears Prerogative is an olfactive statement of authenticity and individuality, designed to embolden anyone who wears it to be whoever they want to be. “Prerogative is all about empowerment and confidence—we all deserve to feel free and fierce,” said Spears. Offering a voyeuristic peek into Britney’s world, Prerogative comes to life through a series of provocative personas, each of which is a…

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Collaborations Sports 

Ahead of World Cup, Opro inks new deal with USA Rugby

USA Rugby has named Opro as their official mouthguard partner. Under the partnership, the UK-based company will be supplying both the men’s and women’s national teams with specially designed mouthguards. The transaction was done ahead of the Rugby World Cup Sevens 2018 in San Francisco this year. The mouthguards will be made available for purchase to USA Rugby members and fans. According to a report in the Global License, running through to 2021, Opro will provide mouthguards to the senior men’s and women’s for both the 15s and 7s sides,…

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