Day: June 22, 2018

Toonz Retail to sell Green Gold’s exclusive ‘Chhota Bheem’ merchandise

June 22, 2018

Toonz Retail has collaborated with Green Gold Animation to stock and sell exclusive Chhota Bheem merchandise across their retail chain, according to an India Retailing report. Till now, Green Gold, which started producing their own collection of Chhota Bheem merchandising and apparel, were selling the products through only their own select stores. With this collaboration, […]

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Here’s how Sony YAY!’s ‘Guru Aur Bhole’ celebrate World Music Day

June 22, 2018

As the celebration for World Music Day starts, Kids channel Sony YAY! offers kids an opportunity to explore music and celebrate its magic. According to a report in the Exchange4Media, Sony YAY!’s characters Guru and Bhole associate with renowned musicians such as Shaan, Kailash Kher, Shruti Pathak and Palak Muchhal for the event. Each of […]

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FREAKY FRIDAY: #LCExcl – Here’s why licensing is important for brand

June 22, 2018

Have you ever wondered how Coca-Cola, a company focused on beverages, sells branded T-shirts or caps? Well! that’s the power of licensing, which is considered one of the important tools for marketing. Licensing may seem harmless at first, but when viewed from a business perspective, is a way to monetize an intangible asset safely, and […]

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Sony Music Italy to bring ‘Heidi Bienvenida’ on TV, film and CD!

June 22, 2018

Mondo TV Iberoamerica, part of the Italian group Mondo TV, one of the largest European producers and distributors of animated content, has announced a major new agreement with Sony Music Entertainment Italy that will see music from the hit live-action comedy-drama for teens, Heidi Bienvenida, appear on CD in Italy for the first time. Fans […]

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