Day: September 8, 2016

Star Trek’s first ever licensing programme to launch in China

September 8, 2016

CBS Consumer Products has detailed its new merchandising slate for Star Trek Beyond in China, marking the first-ever licensing programme for Star Trek in the territory. Partners including Alibaba, China Film and Mtime are on board to release new product lines inspired by the most recent film in the franchise. E-commerce giant Alibaba which will […]

Read More

Flipkart to enter licensing deals with Fashion Brands for new product lines

September 8, 2016

E-Commerce major Flipkart is sketching roadmap to enter into exclusive licensing agreements with several brands including Provogue, Swiss Military, Carlton London and Chemistry among others. The move is aimed at getting greater control on the product range and pricing of these brands, a company executive said. Flipkart, which also owns Myntra and Jabong, plans to […]

Read More