Tag: #WowWednesday

Brand Licensing Merchandise Licensing Movie Licensing Toy Licensing 

#WowWednesday: How ‘Chhota Bheem’ becomes India’s favourite animated character?

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Reading Time: 3 minutes Post Views: 7,547 We have a ‘little’ addition to the list of our famous Indian superheroes – be it Krish, Shaktiman, Baal Veer, or Ganesha. Any guess? It’s our very own gullible – Chhota Bheem. Chhota Bheem becomes the first Indian cartoon character to sell merchandise worth Rs 200 crore. Unseasonal nature of the sales across big cities and small towns alike and a large portfolio of products at different price points have been helping the steady growth of Chhota Bheem merchandise sales year-after-year. Chhota Bheem is an Indian animated…

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Brand & Lifestyle Fashion Licensing 

#WowWednesday: How online retailer Nykaa is dominating the fashion space in India

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Reading Time: 4 minutes Post Views: 4,063 Nykaa.com, the online beauty retailer, is one of the leading organizations in India. Started in 2012 by Indian entrepreneur Falguni Nayar, Nykaa today offers over 1000-plus brands and 1,00,000-plus products on its website, app, and stores. On May 14, the Mumbai-headquartered company said it has raised Rs 165 crore in series D funding led by Hero Corporate Service chairman Sunil Kant Munjal and consumer goods veteran Harsh Mariwala. Nykaa last raised Rs 75 crore (above $11 million) in April 2018 that valued the 6-year-old company at Rs…

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