Brand Licensing Merchandise Licensing Movie Licensing Toy Licensing 

#WowWednesday: How ‘Chhota Bheem’ becomes India’s favourite animated character?

We have a ‘little’ addition to the list of our famous Indian superheroes – be it Krish, Shaktiman, Baal Veer, or Ganesha. Any guess? It’s our very own gullible – Chhota Bheem. Chhota Bheem becomes the first Indian cartoon character to sell merchandise worth Rs 200 crore. Unseasonal nature of the sales across big cities and small towns alike and a large portfolio of products at different price points have been helping the steady growth of Chhota Bheem merchandise sales year-after-year. Chhota Bheem is an Indian animated comedy adventure television…

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Brand & Lifestyle Fashion Licensing 

#WowWednesday: How online retailer Nykaa is dominating the fashion space in India

Nykaa.com, the online beauty retailer, is one of the leading organizations in India. Started in 2012 by Indian entrepreneur Falguni Nayar, Nykaa today offers over 1000-plus brands and 1,00,000-plus products on its website, app, and stores. On May 14, the Mumbai-headquartered company said it has raised Rs 165 crore in series D funding led by Hero Corporate Service chairman Sunil Kant Munjal and consumer goods veteran Harsh Mariwala. Nykaa last raised Rs 75 crore (above $11 million) in April 2018 that valued the 6-year-old company at Rs 3,000 crore. Going…

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