Merchandise startups see robust demand for quirky statement t-shirts in India. Here’s why

Reading Time: 2 minutes Post Views: 2,090 T-shirt or Merchandises, reflecting quirky one-liners or pop-culture have become a style statement for thousands of millennials in India. Whether any famous line from their favourite sitcom (FRIENDS or Big Bang Theory), or one liners such as Kaafi Liberal etc, merchandise startups such as the Souled Store, Campus Sutra and Fully Filmy, are witnessing about 60% of their total sales coming from their T-shirts segment, according to a TOI report. Aditya Agarwal, co-founder, Campus Sutra told TOI that besides having an online presence, the company has also…

Read More