Strategic Licensing 

FREAKY FRIDAY: Understanding Strategic Licensing

Reading Time: 3 minutes Post Views: 2,775 Strategic licensing is the method by which the developer of intellectual property, technology or a product embeds it in the licensee’s product for distribution. Strategic licensing deals are critically important to both parties as they require counsel to expend a lot of effort in negotiating and drafting them. Areas of concern: The main areas of special concern are: Price The scope of the license Foreclosing competition Price: While some strategic licenses are flat-fee deals, most involve a royalty based on sales of the licensee’s products. We must…

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Brand Licensing Corporate Brand Know-How 

Your way to World-Class Brand Licensing Program

Reading Time: 5 minutes Post Views: 4,909 Licensing is the best way for a brand to develop its activities in a field that is different from its core business. Licensing enables companies whose brands have high preference to unlock a brand’s latent value and satisfy pent up demand that exists. After Apple launched the iPod a number of years ago it created an immediate need for accessories; Apple could have chosen to manufacture and distribute these themselves, but decided they were not core to the business and therefore, chose to satisfy the need through licensing.…

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