Apparel Licensing Character Licensing 

Balenzia, Cartoon Network launch new collection of quirky socks

Reading Time: 2 minutes Post Views: 3,149 Cartoon Network Enterprises, the licensing and merchandising arm of Turner India and Balenzia, a leading premium sock brand, are launching a range of uber-cool socks for women, men, and kids. The collection includes timeless favourites and new-age icons such as We Bare Bears, Dexter’s Laboratory, Johnny Bravo, The Powerpuff Girls, Courage- The Cowardly Dog, Ed, Edd and Eddy’ The range is available online on and leading e-commerce websites such as Amazon, Flipkart, Snapdeal, Jabong. The prices of the products range from Rs 109 to Rs 349.…

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Brand Licensing Know-How 

FREAKY FRIDAY: Here’s how these two Indian brands gave socks a makeover

Reading Time: 2 minutes Post Views: 3,177 Think of socks as a fashion category in the Indian space, and there exist only a couple of brands in organized space. Since childhood, socks have been an essential part of our wardrobes. Be it shiny whites school socks to the designer ones for office, socks are still a fashion rage now. Two of the premium sock brands — Balenzia and Mustang adapt licensing in its business model to avoid the mess. Mustang Socks: Headquartered in Mumbai, Naazneen Katrak founded Mustang Socks in 1987. She saw that…

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