Brand Licensing 

Ralph Lauren eyes $500 million revenue from Greater China in 5 years

Reading Time: < 1 minute Post Views: 2,074 Ralph Lauren CEO Patrice Louvet has promised to open a store a week in China. Speaking on the sidelines of the New York Times Luxury Conference in Hong Kong last week, Louvet said stores are crucial for projecting the company as aspirational which is why Ralph Lauren China is committed to expanding its network despite widespread concerns over an economic slowdown. “We concluded that we are in the dream business. So, to some extent, we think we are closer to a company like Disney than we are…

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Apparel Licensing Fashion Licensing Know-How 

Freaky Friday – 5 Fashion brands and licensing stories we never knew about

Reading Time: 3 minutes Post Views: 2,808 There’s more to fashion than celebrity trends, runway shows and new season collections. Each famous fashion brand like Ralph Lauren, Michael Kors, Vera Wang, and many more have become huge names in the fashion world with licensing as their base.   Fashion licensing is something which is gradually coming up as a concept in India and is at a nascent stage. Today we find Bollywood celebs getting into the fashion world by associating themselves as licensing partners. From Salman Khan’s Being Human collection to Hritik Roshan’s HRX…

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