Brand Licensing Toys & Games 

Brand Pokémon continues to rule in 2017, toys and card sales spike in Europe

Reading Time: 2 minutes Post Views: 8,056 It may have been the year after the Pokémon Go phenomenon, but Pokémon toys and merchandise continued to be a major success throughout 2017. The Pokémon Company International has announced that the brand has beat the 2016 sales record. According to the data released from NPD, and transmitted by The Pokémon Company, trading Euro100 million was spent on the Pokémon Trading Card Game last year, which gave the company an 82% share of the market (total sales of strategic trading cards was at Euro 122 million for…

Read More
Character Promotional Licensing 

After Pokemon GO, experience world of dinosaurs with ‘Jurassic World Alive’

Reading Time: 2 minutes Post Views: 7,689 Get ready to witness the scary world of dinosaurs alive! Universal has partnered up with mobile game developer Ludia again to launch a new mobile game. As a part of the promotion scheme, the move was taken ahead of the upcoming film ‘Jurassic World: Fallen Kingdom’. Using location-based technology and augmented reality, the new game “Jurassic World Alive” will bring the dinosaur adventure to life in a new platform. Users can collect dinosaur species as they explore neighborhoods and cities around the world and experience in-game incubators.…

Read More
Game Licensing 

Pokemon Go Available on Apple Watches

Reading Time: < 1 minute Post Views: 2,793 Truly a jolly season! Finally the Pokemon Go is available on iTunes stores for Apple Watch. The game involves catching digital pocket monsters in an augmented-reality version of your surroundings. The Apple Watch version will let you discover nearby Pokemon and collect special items, such as potions, from nearby “PokeStops.” But once you encounter a Pokemon, you will need to use your iPhone to catch it. Still, the Apple Watch should make it easier for players to log their steps (needed to advance in the game and…

Read More
%d bloggers like this: