Apparel Licensing 

Baba Ramdev’s Patanjali enters branded apparel space

Reading Time: 2 minutes Post Views: 1,832 Baba Ramdev-led Patanjali forayed into the fast-growing branded apparel segment through its brand ‘Paridhan’. The Ayurveda company expects a sale of around Rs 1,000 crore next fiscal, according to a PTI report. The Haridwar-based firm plans to open around 100 outlets of Paridhan by the end of this fiscal and have a network of around 500 stores by March 2020, mostly on the franchise model. Targeting customers across all age groups, the company has introduced three brands – Livfit, Aastha and Sanskar. “This year, we would have…

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Corporate Brand Food & Drink Know-How People 

FREAKY FRIDAY- Fifty shades of Ramdev: How this billionaire monk conquered the world with Patanjali

Reading Time: 5 minutes Post Views: 3,023 From a spiritual guru to an ace businessman, Baba Ramdev has surely come a long way. Patanjali, the FMCG venture of Baba Ramdev, is today one of the biggest players in the sector in India. The yoga-guru, which has a massive follower base, said that he has set a target of Rs 20,000 crore to Rs 25,000 crore turnover in 3-5 years. Ramdev wants to beat HUL which is at the top with sale of over Rs 30,000 crore. Baba Ramdev along with Acharya Balakrishnan started their…

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