Baba Ramdev’s Patanjali enters branded apparel space

Reading Time: 2 minutes Post Views: 1,833 Baba Ramdev-led Patanjali forayed into the fast-growing branded apparel segment through its brand ‘Paridhan’. The Ayurveda company expects a sale of around Rs 1,000 crore next fiscal, according to a PTI report. The Haridwar-based firm plans to open around 100 outlets of Paridhan by the end of this fiscal and have a network of around 500 stores by March 2020, mostly on the franchise model. Targeting customers across all age groups, the company has introduced three brands – Livfit, Aastha and Sanskar. “This year, we would have…

Read More