Fanatics becomes official retail partner of the ‘Overwatch League’

The Overwatch League announced a multi-year deal with Fanatics, the global leader for licensed sports merchandise, which will provide the Overwatch League fanbase with an omnichannel retail experience along with a significantly expanded assortment of products. The agreement marks the first-ever foray into the rapidly expanding global esports industry for Fanatics and is the first of its kind between a major retailer and an official esports league. “Our collaboration with Fanatics—the first between a major esports league and a global sports merchandising company—allows us to reach even more fans and…

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