Smiley, Chinatown Market launch new collection at PUMA pop-up event

Smiley announced a special partnership with Chinatown Market, the streetwear brand. The collection was previewed at PUMA’s exclusive basketball pop-up event during this season’s NBA draft in New York City. The Smiley x Chinatown Market’s streetwear collection features playful graphics, keeping the entire line accessible and simple. This is the first installment of the collaboration and more products are expected to launch this fall. Check out some products from the collection here: Image Courtesy: The Smiley Blog  “Smiley is a global lifestyle brand admired by many,” said Nicolas Loufrani, founder,…

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