Corporate Brand Retail Strategic Licensing 

SHOPX partners with Micromax to scale its retail footprint

Reading Time: 2 minutes Post Views: 3,055 SHOPX, India’s fastest growing digital offline platform, fueling retailers in India, announced a strategic partnership with Micromax, India’s leading Consumer Electronics Brand. With this partnership, Micromax will leverage SHOPX’s unique digital offline model to optimize its sales across India Tier-II markets. As part of the association, Micromax will offer exciting bumper/combo deals on the sale of its Micromax Video 2, Micromax X412, Micromax 2 AMP Power Adapter, Micromax Cable and Micromax Bluetooth Speaker 3W at a discounted and all-inclusive price of Rs. 2377. This is a limited…

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Corporate Brand 

After long legal battle, Micromax to take global patent licence from Ericsson

Reading Time: 2 minutes Post Views: 2,282 Indian-bred phone maker Micromax Informatics will take a global patent licence from Ericsson, according to a report in the Economic Times. As per the agreement, Micromax will pay royalties to Ericsson on every phone it sells in Indian and global market that uses 2G or 3G technology. The agreement came after several negotiations between the companies that had been engaged from five years in the Delhi High Court. The court also ordered bank guarantees of worth more than Rs 82 crore to be released to Micromax and…

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