Merchandise Licensing 

eOne announces broadcast and licensing plans for ‘PJ Masks’ in Korea

Reading Time: < 1 minute Post Views: 3,024  Entertainment One (eOne) expanded the presence of its popular preschool superhero property, PJ Masks across Asia. The show will be heading to free-to-air channel EBS in Korea. Starting August 29, 52 episodes from Series 2 of PJ Masks will begin airing on EBS and will significantly boost exposure for the show in the region following the broadcast debut on Disney’s cable network in 2017. Disney Junior is also set to air with Series 2 later this year.  “There’s been incredible growth for PJ Masks across Asia,” said…

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Brand & Lifestyle Celebrity Collaborations 

Puma and BTS join hands, to launch new sportstyle campaigns

Reading Time: 2 minutes Post Views: 5,006 Sports major PUMA has announced its partnership with world-renowned pop music icons BTS. PUMA and BTS will release their collaborative product first in Korea this Spring, followed by other regions later this Summer. The PUMAxBTS collection includes a remix of the classic PUMA Turin and stylish sportswear basics. Earlier, they had already partnered with PUMA in South Korea on brand campaigns and product collaborations. With this association, BTS will be seen in PUMA campaigns this year for the brand’s Sportstyle range, which includes classic PUMA icons such…

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