Once retail opens, licensing growth in India will explode: Dream Theatre’s CEO Jiggy George

Reading Time: 3 minutes Post Views: 2,896 With the advancement of technology, more and more people are becoming brand conscious. How you feel when you spot a cute gullibly red angry bird or one of your favourite characters from ‘The Inside Out’ on t-shirts or bags? Obviously! They look adorable. With more and more brands adopting licensing and merchandising, the space is growing at 10-12 percent. Jiggy George, founder and CEO, Dream Theatre, tells exclusively to Moneycontrol that the licensing in India to become a booming business with the increase in retail segment. According…

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