Collaborations Sports 

LicenseWorks, Ironman launch product licensing program in India

Reading Time: 2 minutes Post Views: 2,225 LicenseWorks, a full-service strategic brand licensing agency has partnered with IRONMAN, a Wanda Sports Holdings company, to extend the Ironman, Iron Girl and Iron Kids brands in India to best-in-class manufacturers and retailers across all categories from apparel, footwear, and fitness equipment to healthy food alternatives. As per the agreement, LicenseWorks will develop a comprehensive execution strategy to enhance Ironman athletes’ and casual fans’ relationship with the brand beyond its events. This will allow consumers to engage and be inspired in new ways through the association with…

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Sports Licensing 

Ironman launches brand ’Ironsport’ for sport product licensing

Reading Time: < 1 minute Post Views: 3,210 Ironman has developed a new brand to extend the brand to a wider audience – ‘Ironsport’. The company, owned by Wanda Sports Holdings, plans to license Ironsport to best-in-class partners from apparel to healthy food alternatives and beyond. “Ironsport is about discovering your best self. We are looking forward to the new product offerings that will be born from a culture of endurance sport but are designed for everyday performance,” said Nathalie Wolderling Bishman, senior director of global licensing at Ironman. The company is working with Graj +…

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